Rivington Rose Brand Identity
Brand identity for a small business specializing in handmade felt floral accessories
About Project
Custom, handcrafted floral accessories that let your moments bloom.
Behind the brand
The essence of Rebecca’s work is capturing the fleeting beauty of flowers into permanent objects, a quality that appeals to an audience looking for mementos and keepsakes to memorialize special moments. We wanted to bring that sense of timelessness and craft to life through Rivington Rose’s new brand identity. Here are a few key elements we identified that guided us for the overall design direction:
Communicating a brand that feels romantic, elegant, and conveys a high level of quality/craft
Going with a refined logo that feels polished and using a stylized rose icon with a delicate, hand-drawn characteristic that connects to the handmade quality of her work
Incorporating hand-drawn illustrations and patterns to add a whimsical yet classic feel with a touch of playful romance
Allowing space to expand the business with a brand extension called “Studio Sessions” focused around holding pop-up events and workshops
“Working with Eunice to rebrand my business was one of the best decisions I made. She really took the time to understand my vision, who my clients were, and where I wanted my business to go. The process she guided me through was easy and fun! Her designs took my business to another level and reinvigorated my passion for my work.”
Rebecca Machin, Rivington Rose owner